What We Can Do For You

We believe in partnerships and brand stewardship. We will increase revenue
and valuation for select spirits and wines throughout the Americas. Our network of distribution partners and established sales channels will help further develop or kick-start your brand. We can help you formulate your vision and experience the success.

Full Sales Support


Social Media


CPG Partnerships

Brand Creation




30 years in the beverage business


15+ with Brown-Forman in various multi state sales and marketing roles throughout the country.


10 years with Phillips distilling as a Director for the Eastern US.  He helped them grow from a small Midwestern firm to a mid-tier, multi-million case company in North America. Brendan expanded and reorganized the distributor network throughout his 32 states and grew volumes over 1 million cs in10 years.  North American revenue grew 4 fold during his tenure on the executive team. 


For the past two years he helped build Affinity into a significant non alcoholic company as the Chief Commercial Officer. Due to his leadership they grew significantly throughout the US.


Brendan is a graduate of The Citadel and he currently resides in South Florida.

Brendan Feeley



4 decades in the beverage industry


7 years in the Southern California market in Spirits, Wine and the Beer industry key
management levels at SW&S, Bohemian Dist., and Crest Beverage.

​3 years for Rhino Chasers Beer Company managing 13 Midwest markets and production elements for the beer at Minnesota Brewing.


​9 years for Romano Bros in Illinois

- District Manager spirits with responsibility of managing  6 salespeople and the sales territories

- Key Account Manager Wine handling key independent retailers in the Chicagoland Area, Minnesota and Massachusetts

- Brand Manager Wine with key craft wine portfolios


​14+ years for Phillips Distilling Company

- Regional Manager with 5 markets

- Senior Regional Manager with 3 key markets and part of the PDC leadership team


Affinity Beverage Company

- Director of Sales for Central and West Regions

Larry Sheppard

Executive Vice President,
Sales Partner

Steve Taylor

Executive Vice President,

Sales Partner


3 decades of beverage alcohol industry experience


5 years with Anheuser-Busch distributor in finance and sales management roles


5 years with The Paddington Corporation in state management roles in Illinois and Indiana


10 years with Allied Domecq

- Midwest markets included Illinois, Indiana, and Kentucky

- Took corporate role in Headquarter office in Westport, CT supporting national sales manager

- Moved to Dallas, TX to open new Southern Business Unit office and managed Distributor Strategy

- Managed Florida Division until company was sold in 2005


Joined Southern Wine & Spirits of IL to run Spirits Division

- Transitioned to Portfolio Vice President role managing Pernod Ricard


Joined SWS of America Corporate team and managed Constellation Brands and Heaven Hill Distilleries


Appointed Executive Vice President Managing Director for Constellation   
Brands for Southern Glazer’s


A Creative Director specializing in graphic design, photography, and art direction with a well rounded artistic approach. Experienced in retail and a passion for hospitality, committed to bringing the story behind the brand to life
through inventive and innovative strategy.


Gina’s experience with Marriott International includes working with the General Managers and Food and Beverage Directors on property, giving her a well rounded view of how the back end of hotels work. Gina’s experience also extends into
small boutique hotels with higher end dining facilities in several exclusive resorts. Currently responsible for the sales and marketing efforts in South Carolina and Georgia.


Founder of GDO Design and former Senior Art Director at Marriott International, designed collateral for global brands such as Sotheby’s International, Dean & DeLuca, Capella Hotels, and Katama Airfield. Skillset is comprised of photo shoot production, art direction, styling, event coordinating, and packaging design.  


Conceived and developed the brand image for American Plant, a high-end Garden Center in Bethesda, MD. She transformed the gift shop into a luxury Lifestyle Boutique, increasing the company’s revenue from seasonal to year-round. 

Gina DeMatteis

Marketing Director


10 Years of experience in the beverage alcohol industry


3 Years with Horizon Beverage Company as a Sales Representative covering the south shore of Massachusetts.  Both Case Volume and Dollar Sales quadrupled during this time.


2 Years with Phillips Distilling Company as the Northeast Regional Sales & Marketing Manager covering Massachusetts, Rhode Island, Maine, New Hampshire & Vermont.  Gross Profit and case sales experienced exponential growth which had not been achieved previously.


5 years with Horizon Beverage Company as the Brown Forman Business Manager Northeast Region overseeing all aspects of sales & marketing for Massachusetts, Rhode Island, Maine, New Hampshire & Vermont.  Case sales reached the highest on record for multiple Brown Forman brands during this time. 

Trevor Kenney

Vice President, Sales Partner

Over 3 decades of beverage alcohol industry experience, with senior Sales and Marketing
positions in Europe and the US. Experience in Beer, Wine and Spirits.


24 years with Allied Domecq and Pernod Ricard including over 16 years in the US. Positions included:


- Headquarter role at Allied Domecq USA, as VP Commercial Best Practice responsibly for the development
and implementation of sales and marketing best practice across US.


Moved to Dallas, to run the Southern Business Unit including markets across
the South and Mid-West.


- When Allied Domecq was acquired by Pernod, ran several sales divisions as
Divisional VP Sales and General Manager.


- During time with Allied / Pernod managed over 30 states and 50 Distributors
and Brokers across the country.


- Joined Rebecca Creek Distillery from 2017 to 2019, as Chief Executive Officer.
Oversaw the expansion of the company into new markets. Based in San Antonio, Texas and now one of the largest Craft Distilleries in Texas and the US.

Howard Jeffrey




14545 Military Trail Suite J190  Delray Beach, FL 33484

CItadel Beverages 2020